🕒 Minimum vs Ideal
Minimum viable time: ~5-10 hours/week
Enough to pick a product, brand it, publish a page, post content, engage leads.Ideal time: 10-20+ hours/week
Enough to accelerate faster, test more, scale traffic, refine offers.
📅 Example weekly schedules
Scenario A – Working full-time (day job)
Evenings & weekends: 8 hours/week
• 2 hours × 4 weekday evenings (content, comments)
• 4 hours on Saturday (edit page, launch funnel, test)
Scenario B – Student or part-time job
5 hours/week
• 30 minutes each weekday (stories, replies)
• 2 hours on Sunday (plan week, post main content)
Scenario C – Full-time creator/agency owner
20 hours/week
• 5 hours/day Monday-Thursday (content creation, traffic)
• 4 hours on Friday (analytics + improvements)
🔑 What you should spend time on
Time splits generally like this:
30% Product/tech setup
40% Content & traffic generation
20% Engagement (DMs, comments, live chats)
10% Analytics + optimisation
If you do less than 5 hours/week, your progress will be slower — that’s perfectly fine if you’re patient.
🎯 Final takeaway
Even 5 hours/week is enough to launch — but more time = faster results.
It’s about consistent momentum, not marathon sessions.
Use the platform to minimise setup time so you can spend more hours on high-ROI activities (content, traffic).
Revisit your schedule weekly and adjust as you scale.