Organic strategies can absolutely work, and work exceptionally well when being consistent and using the plethora of resources you get inside DropCourse.
When ads make sense
You already have a proven funnel and offer (you’re converting organic traffic).
You have data (cost per lead, conversion rate) and budget to scale.
You want to accelerate growth faster than organic alone.
Focus first on building strong organic traction, refining your funnel, then scale with ads later.
Organic-only path to first students
Use the 25k+ video content vault to post regular social clips.
Use engaging captions and CTAs to send people to your landing page.
Use your warm contacts (followers, DM conversations) to drive initial traffic.
Monitor conversions; once you have predictable organic traffic + some sales, then consider paid ads for scale.
Final takeaway
Paid ads are optional. Start with organic. Once you have traction and conversion data, add ads if you want faster results.